International Women’s Day in the media from 1990 to 2010. Selective analysis of a selection of print media

2011 marked the 100th anniversary of the International Women’s Day. This event constituted an occasion to analyze the images conveyed by the media over the last 20 years: What image do the media convey of this important day for women’s politics? What topics are addressed? What people and institutions are linked to this day? What are the images of women and women’s politics that are conveyed? And in what way have the answers to these questions changed over the last 20 years? The aim of the study at hand was to reveal the opinion on women’s issues as conveyed by the media and identify any changes throughout time (1990 until 2010) by analyzing the news coverage on the international women’s day in selected media. For this purpose, out of the daily newspapers one tabloid, the “Kronenzeitung”, and one quality newspaper, the “Standard”, were selected for analysis together with the women’s weekly magazine “Woman”. The contents of the articles were analyzed according to quantitative aspects (length, images, number of articles, named persons, topics and institutions) and selected qualitative aspects.